Baby One More Time (album) – 1999
…Baby One More Time is the debut studio album by American recording artist Britney Spears. It was released on January 12, 1999, by JIVE Records. In June 1997, while Spears negotiated with manager Lou Pearlman to join female pop group Innosense, her mother asked family friend and entertainment lawyer Larry Rudolph for his opinion and submitted a tape of Spears singing over a Whitney Houston karaoke song. Rudolph decided to pitch her to record labels, sending them a demo tape with an unused song from Toni Braxton. JIVE was interested and appointed the singer to work with producer Eric Foster White. After hearing the recorded material, JIVE signed Spears to a multi-album deal.
Spears traveled to Sweden to work with producers Max Martin, Denniz Pop and Rami Yacoub, among others. Martin showed Spears and her management a track titled “Hit Me Baby One More Time”, which was originally written for American R&B group TLC; however, they rejected the track. Spears later claimed that she felt excited when she heard it and knew it was going to be a hit record. By June 1998, the album had been finished.
Critics gave the album mixed reviews, describing the singer as a Madonna next door, considering it silly and premature. The album was successful on the charts, reaching the top five in several countries, while reaching number one in Canada and the United States. It also received several certifications around the world, including a fourteen-times platinum certification by the Recording Industry Association of America (RIAA), for shipments of over 14 million units in the country. …Baby One More Time is Spears’ most successful album, selling over 30 million copies worldwide, making it one of the best-selling albums of all time and the best-selling album by a teenage solo artist.
Five singles came from the album. “…Baby One More Time” became a worldwide success and one of the best-selling singles of all time, at over ten million copies. The album was promoted with appearances on live television, and also by the …Baby One More Time Tour in 1999, with a second leg titled Crazy 2k Tour in 2000. Spears claimed she wasn’t able to explore her vocal ability on the album. This album set Spears’ international pop culture icon image and launched her career. The album earned Spears Grammy nominations for Best New Artist and Best Female Pop Vocal Performance for “…Baby One More Time.”
In June 1997, Spears was in talks with manager Lou Pearlman to join female pop group Innosense. Lynne asked family friend and entertainment lawyer Larry Rudolph for his opinion and submitted a tape of Spears singing over a Whitney Houston karaoke song along with some pictures. Rudolph decided to pitch her to record labels, which required a professional demo. He sent Spears an unused song from Toni Braxton; she rehearsed for a week and recorded in a studio with a sound engineer. Spears traveled to New York with the demo and met executives from four labels, returning to Kentwood the same day. Three rejected her, arguing audiences wanted pop bands such as the Backstreet Boys and the Spice Girls, and “there wasn’t going to be another Madonna, another Debbie Gibson or another Tiffany.” Two weeks later, executives from JIVE Records returned calls to Rudolph. Senior vice president of A&R Jeff Fenster stated, “It’s very rare to hear someone that age who can deliver emotional content and commercial appeal. For any artist, the motivation—the ‘eye of the tiger’— is extremely important. And Britney had that.” They appointed her to work with producer Eric Foster White for a month, who reportedly shaped her voice from “lower and less poppy” delivery to “distinctively, unmistakably Britney.” Spears recorded ten songs with White, including “Autumn Goodbye”, “E-Mail My Heart”, “From the Bottom of My Broken Heart”, “I’m So Curious”, “I Will Still Love You”, “Luv The Hurt Away”, “Soda Pop”, “Thinkin’ About You”, and “You Got It All”. The singer also recorded a cover of Sonny & Cher’s 1967 single “The Beat Goes On”. White was responsible for the vocal recording and song production, while additional production was done by English electronic music group All Seeing I.
After hearing the material, president Clive Calder ordered a full album. Spears flew to Cheiron Studios in Stockholm, Sweden, where half of the album was recorded from March to April 1998, with producers Max Martin, Denniz Pop and Rami Yacoub, among others. Martin showed Spears and her management a track titled “Hit Me Baby One More Time”, which was originally written for American R&B group TLC; however, they rejected it. Spears later claimed that she felt excited when she heard it and knew it was going to be a hit. “We at JIVE said, ‘This is a fuckin’ smash’,” revealed the label’s A&R executive, Steven Lunt; however, other executives were concerned that the line “Hit Me” would condone domestic violence, and later revised it to “…Baby One More Time”. The singer revealed that she “didn’t do well at all the first day in the studio [recording the song], I was just too nervous. So I went out that night and had some fun. The next day I was completely relaxed and nailed it. You gotta be relaxed singing ‘… Baby One More Time’.” By June 1998, the album was done, and Spears embarked on a promotional tour sponsored by L’Oreal. …Baby One More Time was released as Spears’ debut album on January 12, 1999.