Premier Guitar
PremierGuitar logo.png
Editor in Chief Shawn Hammond
Categories Guitar magazines
Frequency Monthly
Publisher Gearhead Communications, LLC
First issue February 2007
Country United States
Based in Marion, Iowa United States
Language English
Premier Guitar was founded in February 2007. Premier Guitar is published by Gearhead Communications, LLC, a privately owned company that is headquartered in Marion, Iowa. Premier Guitar also has offices in Nashville, Minneapolis, Los Angeles, San Francisco, and Peterborough, New Hampshire.
Premier Guitar’s website provides daily news, exclusive stories, complete video lessons in all genres, and written and video gear reviews. As of June 2010, 60% of the magazine’s annual expenses are invested in content and technology. Much of that is invested in video production, and they have HD cameras for instructional videos and interviews.
Premier Guitar’s weekly e-newsletter, Backstage Pass, included over 91,000 subscribers as of March 2012, and contains stories, videos, and podcasts not available otherwise. The website also includes the “Gear Search” service, where guitarists can buy and sell guitar gear. As of March 2012, 23,000 pieces of gear were listed on the service, and Gear Search received more than 200,000 monthly visitors.
As of March 2012, the multimedia platforms combined served 1,500,000 unique readers per month. As of April 2013 their Facebook page has over 250,000 followers.
Premier Guitar’s editorial staff is composed of experienced musicians, and the content consists largely of guitar- and bass-related news and gear coverage, as well as instructional material.Premier Guitar has interviewed dozens of world-famous guitarists, including The Who’s Pete Townshend, Ron Wood of the Rolling Stones, Aerosmith’s Joe Perry, Annie Clark, Guthrie Govan, Bonnie Raitt, Steve Vai, Joe Satriani, the Black Keys’ Dan Auerbach, Dave Mustaine and David Ellefson of Megadeth, Brent Hinds and Bill Kelliher of Mastodon, Bruce Cockburn, Alex Skolnick of Testament, Todd Snider and experimental luthier Yuri Landman.
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